![]() Less than a year and a half after posting his first video, painter now has 3.2 million followers and frequently hits several million views per video. Although graffiti artist posted his first video in late March, he now has 1.6 million followers. The next four biggest accounts on TikTok have between 60 million and 43 million followers.Īrtists looking to get eyes on their work can go big on TikTok the hashtag “#art” has 97.8 billion views “#artist” has 28.9 billion. The most popular user on the app, with 86.7 million followers and a cumulative 6.6 billion likes, is Charli D’Amelio, a 16-year-old from Connecticut who primarily posts dance videos. “TikTok’s posting culture encourages the weird, different, and quirky.” Brett Park artist Just a year and a half ago, it had only 26.7 million. government in August, the app has more than 100 million active users. According to documents filed as part of a lawsuit against the U.S. TikTok is a huge and swiftly growing platform. Some artists have gained new customers from posting TikTok videos others are using it to learn new skills, build community, and in some cases, redefine what it means, for them, to be an artist. “TikTok’s posting culture encourages the weird, different, and quirky.” On other social media sites, “people try to display their most perfect, conventional self,” Park says. It’s also proving an effective medium for visual artists to showcase their art. TikTok, the Chinese-owned video-sharing platform that swiftly became a Gen-Z obsession, is primarily known for its proliferation of catchy dance, comedy, and music videos, all with a run time of 60 seconds or less. “The response to that video was insane,” says Park, an 18-year-old freshman at the University of Southern California who posts on TikTok under the username “The comments were all about how shocked they were and how funny my dumb mistake was,” he says. Ruining his artwork proved to be an effective gimmick, which he repeated in subsequent videos. To Park’s great surprise, his channel now has nearly 240,000 followers and a cumulative 8.1 million likes. The video now has 3.1 million views and 13,000 likes on TikTok. The unintentional blooper made him a bit of a social media star. ![]() Horrified by his mistake, he scribbles over the rest of the page in frustration. In the video, he swipes a red stripe of paint across a painstaking drawing of singer Billie Eilish - before realizing he has forgotten the plastic. In February, sketch artist and painter Brett Park uploaded a video to the social platform TikTok, attempting to emulate a popular trend of artists pretending to ruin their work by painting over a clear sheet of plastic covering the original piece.
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